Human Being Great by Dreams
Enterprise Flourish for Culture

Satisy the Employees, Satisfy the Customers, Satisfy the Shareholders
The “ 3S ” slogan was originally put forward by new Chairman of the Board, Chen Yufei. After a long time of practice, the "3S ” has become the management conception of JINYU.  
The convergency of “ 3S ” is definitely inseparable. Only by respecting and concerning the employees can we satisfy them. The employees feel contented and provide high-quality products and service to the customers. The customers are satisfied and pay out of their own pockets for our products. And then we get profits. Finally, the shareholders get a deserved return and feel contented. Thus, the employees ' loyalty and the customers ' trust are realized; the win-win between JINYU and the shareholders are reached.
 
Satisfy the Employees is the cornerstone.
The corporation tries best to meet all the reasonable demands of the staff: to help the staff realize individual career plan, to set up the platform for the staff perform, to keep an eye on the health and safety of the staff.
 
Satisfy the Customers is the core.
Service First, Credible Security. We commit to create high-class products and high-quality service.
Commercial Reputation is the comprehensive reflection of our high-quality products, fast and efficient service, market size and high popularity. This is the whole impression of JINYU on the customers. It is accumulated bit by bit and is the foundation of keeping the business forever. Every one of us should take the goodwill into account.
All the units and each employee should listen attentively to the advice from customers, especially the criticisms. Customers ' attitude and advice is our most valuable wealth, and what we can just do is to improve until customers feel satisfied.
 
Satisfy the Shareholders is the goal.
To run business with honesty and integrity, and with consisten t return; to help the society and the nation allay worries and tide over difficulties; to achieve civic honor